DigitalrelaunchforInterprint–newvisualidentityforthegloballyoperatingcorporategroupindecorproduction.
Client
Interprint
Industry
Industry & Manufacturing
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
How Interprint became a service-oriented digital brand.
The industry demanded faster, more consistent consulting.
Interprint faced the challenge of connecting analog strengths with digital touchpoints to serve B2B customers more quickly and personally. The goal was a unified service experience, measurable efficiency gains, and a noticeably higher quality of consulting across all channels.
Since 2014, we have continuously supported Interprint and used this close collaboration to rethink touchpoints, personas, and processes. The relaunch was intended to lay the foundation for future digital requirements and for annually changing campaigns.
The aim was to make the brand digitally tangible while remaining personal.
A modular service platform consolidates information, consulting, and inspiration.
We provided a platform of specialized tools such as the Decor Explorer, the Six Pack Storypages, the customer cockpit MyIP, the knowledge area IP Wissen, and a central download center. The modular architecture allows for campaign adjustments without rebuilding the core.
After the launch, users found relevant content up to 40% faster, and support requests were reduced by about 25%. Sales and trade fair appearances benefited from significantly improved consulting quality and positive feedback from customers and partners.
Concrete results show measurable benefits.
An iterative approach ensured seamless implementation and high acceptance.
Discovery, prototyping, build, and launch were carried out in close coordination with Interprint. Touchpoint analyses, page plans, and wireframes, as well as a tablet-first approach, ensured that the solutions were convincing both in customer conversations and on mobile devices.
The core of the experience is the playful interplay of Moving-Surface interactions, story pages with parallax and acoustic effects, as well as a high-performance decor finder that cleanly integrates backend data from SharePoint and delivers it quickly.
The 'Magic Moment' was interactive experience worlds that made decors tangible.
The tablet-first approach transforms employees into brand ambassadors. Touch-optimized interfaces provide direct access to product information, wish lists, and ordering functions, making consulting more immediate, interactive, and inspiring.
Short video: Demo of the Decor Explorer and a Six Pack Storypage shows filtering, 3D views, and quick contact to consulting as well as the performance of the backend connector.
Scalable, modular, and ready for the next campaign.
The service platform is not an endpoint but the foundation for ongoing digital development. It carries Interprint's personality online, enhances the customer experience, and allows for annual re-stagings without significant technical overhead.