ForMazdaMotorsGermany,wecreatedanentertainingsalesplatformdesignedtoinspirecustomersandhelpthemfindtheirvehicleaccordingtotheirpreferences.
Client
Mazda
Industry
Automotive
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Find My Mazda connects inspiration and purchase in a single, personalized platform.
The product search should be personal, inspiring, and easy.
Users need a clear path from initial interest to decision-making. Mazda needed a competitive sales tool that brings together inventory, dealers, and brand, guiding interested parties playfully to relevant offers.
An intuitive online sales hub combines inspiration, real-time availability checks, location-based search, financing configuration, and direct test drive booking, gently guiding customers through the purchasing experience.
The platform consolidates inventory, dealers, and brand into a seamless experience.
Through a clear process of research, prototyping, technical implementation, and rollout, we iteratively tested the concept, incorporated user feedback, and gradually launched the platform.
A playful dialogue brings the right model closer.
Six short questions guide users like in a conversation to the suitable model; search results update in real-time, allow for accessory customization, and display locally available vehicles along with prices and offers.
After the launch, the conversion rate increased by 18 percent and the number of qualified dealer inquiries rose by 30 percent. Dealers praised the higher relevance of the leads, and the tool was highlighted as a reference for customer-oriented online selling.
The biggest levers were found in simple, engaging dialogues and immediate availability of offers. Close workshops with dealers and continuous testing accelerated the impact.
Simplicity and proximity to the dealer build trust and drive conversions.