AninteractivePOSexperiencethatbringsextensiveproductknowledgeintoMazdashowrooms,enhancesthecustomerexperience,andempowersemployeestoprovidebetterservice.
Client
MAZDA
Industry
Automotive
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Interactive retail experience and content platform that makes Mazda technology tangible on-site.
Mazda needed suitable sales tools because groundbreaking technologies in the showroom otherwise remain abstract and fail to reach both customers and salespeople.
Before the project, technical advantages were difficult to convey, and consultations remained superficial. The goal was to increase understanding, consultation quality, and conversion at the point of sale, as well as to enable rapid, measurable scaling across local markets.
We delivered a modular POS experience with interactive stories, a 'Mazda Innovation Tree', multi-touch kiosk, VR demos, and a flexible CMS platform that markets can adapt locally.
A scalable POS experience makes Mazda technologies tangible on-site.
The modular setup combines a sleek 24" multi-touch kiosk with an immersive VR demo in a compact pop-up shelf. Users choose their path through interactive stories, discover relevant technologies, and naturally return to models and consultations in the showroom.
Discover, prototype, build, and launch were implemented in short cycles, the UI follows Mazda's minimalist language and guides users through meaningful animations. Remote updates and a performance dashboard ensured stability and rapid iteration during the rollout in 23 markets.
From concept validation to widespread delivery, we clearly structured phases, secured technical integrations, and continuously optimized the experience based on usage data.
The onboarding flow offers multiple entry points, enables individual storytelling, and a matchmaking process that leads user preferences to suitable models. Employees can quickly access sales kits and in-depth content, so the kiosk not only informs but actively strengthens consultation conversations.
The flexible CMS with a modular toolbox allows local managers to make simple adjustments, personalizations, and A/B variants, while central control, remote updates, and analytics ensure oversight and scalability.
Control and insights enable continuous optimization.