RobloxexperienceforGermancustoms–youngpeopleexplorecareerpathsthroughmini-gamesandinteractivecampusencounters.
Client
Zoll
Industry
Public Sector and Non-Profit
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
The Customs Campus on Roblox turns career orientation into a gaming experience.
We reach young talents where they play.
Traditional recruiting channels are no longer sufficient to reach Gen Z. Instead of brochures or career days, the Customs Campus allows for immediate, entertaining discovery of career profiles directly in the digital everyday life of the target audience.
We have built an interactive Roblox experience where players start as customs newbies, meet NPCs, and explore career paths through mini-games, quizzes, and collectibles.
A playable campus showcases real customs paths.
Gamification makes complex tasks understandable.
Leveling up, hidden collectibles, themed mini-games, and quiz questions convey customs knowledge in a playful way and reward progress with limited Roblox UGC items.
The campus serves as a hub: The dormitory facilitates conversations with students, the academy provides insights from professors, and three central games—Airport Customs 'Wimmel Wirrwarr', Finance Game 'Steuer Check', and IT Challenge 'Server Search'—impart practical knowledge.
Process in brief: Discover, Prototype, Build, Launch. After concept and testing, the experience was implemented and went live. The crucial moment was the connection of learning content with visible rewards that motivated players and encouraged them to recommend it.
Technically, the experience is based on Roblox standards, designed in accordance with brand guidelines, and supplemented with a UGC reward system and analysis tools to measure visibility and user engagement.
The solution is expandable and sustainable.
The launch had an immediate impact and shows potential for growth.
The experience went live in September 2025, all 3,000 limited UGC items were sold out within a few days, and over 25,000 people visited the campus in the first month. Future updates are planned to integrate new gameplay and targeted recruitment phases.