ARappforSCHÖNERWOHNEN-Farbe–visualizeswallcolorsinreal-timeathomeandsimplifiescolordecision-making.
Client
SCHÖNER WOHNEN-Farbe
Industry
Real Estate & Interior
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Inspiration first: Experience colors live on your own wall.
Renovating should not be a gut decision.
Colors appear differently in a room than on chips or in a webshop. Especially during closed hardware stores, the need for reliable decision-making support increased. The goal was to reduce uncertainty, transform inspiration into action, and measurably increase engagement and purchase intent.
The AR Color Visualizer app allows you to virtually experience, save, and purchase over 1,000 premium colors on walls.
Try over 1,000 premium colors instantly.
With a tap, the app overlays the wall in real-time and adjusts tones and edges to ensure a natural result. Within the first three months after release, virtual colors were 'pinned' to walls more than 500,000 times, over 95,000 snapshots were saved, and nearly 180,000 product pages were accessed, demonstrating that the app inspires and triggers purchasing decisions.
Stable AR experiences for as many devices as possible were our goal.
Instead of focusing solely on the latest devices, we prioritized camera analysis to ensure AR runs smoothly and reliably on many smartphones. Users benefit from autonomous wall tracking that adjusts color, light, and perspective in seconds, and from an intuitive filter logic that promotes both inspiration and targeted finding.
From discovery to prototyping to launch, we tested and refined in rapid loops. The core was the autonomous wall tracking combined with a clear UI panel for filtering by hue or curated collections. The most important insight was that visible, reliable results create trust in just a few seconds and lead users directly to the next step — the purchase.