ForthehybridSEPHORiA2023event,wedevelopedaninteractivebrandexperiencehubinclosecollaborationwithUSmarketingagencyOnBoardExperiential(OBE),hostedonourmetaverseplatformsolution.
Client
Sephora
Industry
Consumer Goods
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Sephora opened the exclusive House of Beauty to the whole world.
Why Sephora opened digital doors.
Sephora aimed to launch the exclusive live event, strengthen loyalty, and simultaneously increase reach and sales. The challenge was to create an immersive experience that is globally accessible, encourages interaction, and delivers measurable business value.
Participants worldwide could live stream, shop, and interact with brands, regardless of location.
The hybrid event combined an on-site atmosphere with global accessibility.
An interactive marketplace with a lobby, theater, and apartment.
More than 50 brands, live-streamed content, and directly purchasable products.
We provided virtual brand spaces in the lobby, theater, and apartment, integrated shoppable videos, and stages for brand presentations. The result was high engagement, easy purchasing paths, and visible added value for brand partners.
In the apartment, visitors found an interactive marketplace with six thematic areas such as The Garden, The Gallery, and The Kitchen. Each brand had its own stages, product information, and direct links, allowing exploration to seamlessly transition into purchasing decisions.
In the lobby, visitors could interact with beauty consultants via live chat, receive personal recommendations, and get advice from avatars.
The lobby connected consultation, play, and community.
Gamification made exploration an experience.
The 'Magic Moment' was created by combining gamification, shoppable livestreams, and collectibles that were directly linked to the Sephora loyalty program, earning users Beauty Insider points and rewards.
Measurable impact and sustainable engagement.
The numbers demonstrate success: around 450,000 video views, approximately 3,800 hours of streaming, and over 2,300 hours of gameplay. At the same time, the interactive formats increased user engagement and provided valuable feedback for brand partners.