VR applications for showrooms, training, and spatial commerce. From trade show experiences to industrial training.






































VR from Trade Fair Experience to Industrial Training.
As an experience technology agency based in Hamburg, founded in 2008 and part of MCI Group, we at Demodern develop virtual reality applications for showrooms, trade fairs and events, training and simulation, design reviews and planning projects. At the trade fair, VR is the experience that draws visitors to the stand; in industry, it is the training that rehearses procedures safely; in engineering, it is the tool that enables decisions before the first prototype.
We develop for Meta Quest, Apple Vision Pro, HTC Vive and browser-based VR, including multi-user applications for meetings and workshops. We use existing CAD models and 3D data as the basis and optimise them for real-time rendering. At trade fairs we deliver the complete setup including hardware, installation and on-site support. Clients in this area include ERGO, PETA, Lufthansa, Dräger and Zeiss.
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Product & Retail Experiences
Showrooms without space limits: in VR, customers experience products life-sized and configurable – from automobiles to real estate, location-independent and photorealistic.
- Virtual showrooms
- Life-size products
- VR configurators
- Photorealistic real-time rendering
- 3D data from CAD
- Location-independent use
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Trade Show & Event VR
VR experiences at trade shows generate attention and stick in memory. We develop immersive brand worlds, virtual tours, and interactive demos for maximum visitor frequency.
- Immersive brand worlds
- Virtual tours
- Interactive product demos
- Meta Quest & PC VR
- Real-time 3D content
- Hardware, setup & on-site support
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VR Training & Learning
Simulate hazardous situations, operate expensive machines virtually, train soft skills – VR training enables hands-on learning without risk and with measurable results.
- Safety & hazard training
- Virtual machine operation
- Conversation & soft-skill training
- Automated feedback & scoring
- Learning success tracking
- Standalone headsets (Meta Quest)
Reference Projects
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Spatial Computing & Vision Pro
Applications for Apple Vision Pro and Meta Quest – mixed reality experiences that seamlessly integrate digital content into the real environment, for retail, training and collaboration.
- Apps for Apple Vision Pro
- Mixed reality on Meta Quest
- Spatial interfaces
- Product staging in space
- Collaboration in 3D
Further components of our VR services
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VR Prototyping & Design Review
Evaluate products, spaces and machines in VR before they are built – true-to-scale 3D reviews accelerate decisions and reduce costly changes in production.
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VR Visualization & Planning
Walk through architectural designs, visualize infrastructure projects, or guide stakeholders through planning scenarios – VR makes complex projects tangible for all involved.
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POS & Spatial Commerce
The point of sale becomes an experience destination: VR stations in retail enable virtual product tests, space planning, and immersive brand experiences right at the sales floor.
Create immersive worlds for your brand.
Get in touch – we'd love to discuss how a VR experience can work for your use case. hi@demodern.de














