We develop branded games, advergames, serious games, and interactive experiences for trade shows, retail, web, and immersive platforms.
Game principles for brands, teams and markets.
As an experience technology agency based in Hamburg, founded in 2008 and part of MCI Group, we at Demodern develop branded games, advergames and serious games: games for campaigns and social media, trade fair and event games, in-store activations at the point of sale, and corporate games for employer branding, onboarding and awareness. We build them as web games without download, as apps, in AR and VR, on Roblox or as physical installations.
Depending on complexity, development takes six to 16 weeks; with the minigame templates of our Branded Game System, games usually go live two to four weeks after kick-off. We integrate high scores, prize draws and lead capture in a GDPR-compliant way and hand the data over to CRM and marketing systems. Clients in this area include MINI (BMW Group), Kellogg, Migros, NIVEA and WWF Germany.
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Branded Games
Digital games that emotionally charge brands and activate audiences – on social media, in the browser or via app. As an advergame, the game itself is the advertising medium, with the brand at the heart of the experience.
- Game idea & concept
- Game design & mechanics
- Brand integration
- Story & character design
- 3D worlds & assets
- Social media integration
- Highscores & rewards
- Tracking & analytics
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Trade Show & Event Games
Playful attractions for trade shows, roadshows and events – whether touchscreen station, motion game or immersive installation with a clear message.
- Touchscreen stations
- Motion- & sensor-games
- Big-screen games
- Highscore & battle modes
- Multiplayer on site
- Booth integration
- Lead capture & QR codes
- Setup & on-site support
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Web & Mobile Games
Web-based and mobile game concepts that activate audiences across platforms – for campaigns, awareness or as part of the customer journey. Such advergames run as web games directly in the browser, no download required.
- WebGL & HTML5 games
- iOS & Android apps
- Progressive web apps
- Single- & multiplayer
- Social sharing
- Campaign integration
- Push notifications
- Performance & analytics
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Corporate & Serious Games
Interactive experiences for employer branding, sustainability and awareness – complex topics translated into understandable and compelling game mechanics.
- Learning concept & didactics
- Game mechanics for topics
- Employer branding games
- Awareness campaigns
- Onboarding & training
- Multiplayer scenarios
- Progress tracking
- Multi-language versions
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POS & Retail Gaming
In-store games, AR promotions and gamified campaigns that activate shopping, build customer loyalty and showcase products at the point of sale.
- In-store touchpoint games
- AR activations at shelf
- Loyalty mechanics
- Gamified promotions
- Collect & reward campaigns
- QR games to-go
- Product showcasing
- Store performance tracking
Reference Projects
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AR & VR Games
Immersive XR game experiences for trade shows, retail and events – from AR filters and face tracking to room-scale VR worlds with full freedom of movement.
- AR filters & face tracking
- WebAR games without app
- Room-scale VR worlds
- VR headset multiplayer
- Marker & image tracking
- 3D asset production
- Spatial audio & haptics
- Hardware & tech setup
Reference Projects
Further components of our branded games services
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Gamification
Playful elements as a boost for existing products and campaigns — from reward systems and player journeys to achievements and levels. Measurably increases engagement, return rates and brand loyalty.
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Artificial Intelligence
AI as an adaptive component in games and experiences — intelligent opponents, dynamic storylines, personalised difficulty and real-time simulations. More depth, more replay value, individual experiences for every user.
Engage your audience with a custom-built game.
Tell us about your idea. We'd love to explore the possibilities with you. hi@demodern.de
