We develop live brand experiences for trade shows and events. With AR, VR, games, and AI, we create moments that engage visitors and make success measurable.
Turning floor space into experience.
As an experience technology agency based in Hamburg, founded in 2008 and part of MCI Group, we at Demodern design and build interactive installations for trade fairs, events and roadshows: live brand experiences, games, 3D product touchpoints, AR and VR applications, sensor-based phygital installations, AI assistants and digital signage. We take projects from strategy and concept through hardware integration and coordination with the stand builder to on-site support.
Depending on scope, delivery takes six to twelve weeks. Our installations are modular, multilingual and can be reused at further trade fairs or as a roadshow. We capture visitor numbers, interactions and leads in a GDPR-compliant way and hand them straight over to your CRM. Clients in this area include SSI Schäfer, Murata, Rossmann, SAP and Deutsche Telekom.
01 / 05
Live Brand Experiences
We design and produce holistic live experiences that connect technology, space and brand narrative into one unforgettable moment — from the first concept to opening day.
- Strategy & concept
- Storyworld & narrative
- Space & architecture
- Interactive installations
- Hardware integration
- Project lead & production
- On-site support
Reference Projects
02 / 05
Games & Gamification
Game concepts that activate – from motion games to screen-based challenges. For stronger brand engagement, attention and dwell time at the booth.
- Game design & mechanics
- Engagement & rewards
- Multiplayer & scores
- Motion- & sensor-games
- Mobile, web & screen games
- Brand integration & look
- Hardware & setup advice
03 / 05
Product Touchpoints
Interactive applications, 3D visualizations and multitouch installations that make complex products intuitively tangible and understandable at trade shows.
- 3D product configurators
- Multitouch installations
- Interactive showrooms
- CAD & PIM integration
- UI/UX for staff
- Tracking & lead reporting
04 / 05
Augmented Reality
Bring brand content directly onto products, packaging or your booth – as app, WebAR or tablet experience. Interactive stories with no headset and a low entry barrier.
- WebAR without app install
- Tablet & iPad experiences
- iOS- & Android-AR apps
- 3D asset production
- Content & CMS pipeline
Reference Projects
05 / 05
Virtual Reality
Fully immersive headset experiences – virtual showrooms, product configurators or brand worlds that pull visitors deep into the story.
- Standalone headsets (Quest)
- PCVR installations
- Multiuser & co-presence VR
- Virtual showrooms
- VR configurators & demos
- Operator tools & hygiene
Further components of our trade fair & event services
01 / 04
Phygital Installations
Making digital content physically tangible – with movement, touch and sound. Sensor-based installations where gestures and motion become the interface.
02 / 04
AI Assistants & Interfaces
Intelligent services at the trade show booth – as touchscreen interface, chatbot or personalized product recommendation. For orientation, dialogue and targeted consultation.
03 / 04
Digital Signage & LED
Large-format LED walls, dynamic displays and content management systems for trade shows – attention-grabbing, flexibly programmable and perfectly aligned with brand staging.
04 / 04
Data & Analytics
Digital visitor capture, badge scanning and real-time dashboards – making trade show success measurable and transferring qualified leads directly into the CRM.
Let's design your next trade fair experience together.
Get in touch – we'll get back to you promptly to discuss your project. hi@demodern.de
